Empowering Journeys. It’s what you’d call our philosophy, that transformation is many journeys at once : customers, organizations, teams, and partners. When these journeys move together, progress compounds. Because lasting transformation isn’t about arrival. It’s about moving together, and make this journey as meaningful as possible. That's our mission.

Hello, Changemaker

We are Reetain, the trusted companions of the world’s most ambitious brands. Our mission is to empower their transformation journeys, helping them build the future of customer relationships with systems that last and teams that thrive. We strategically curate our client roster, focusing on partenering with brands where we can create meaningful impact, where transformation elevates both the business and the people behind it.

2020

Reetain founded

150+

Successfull transformation projects

50+

Ambitious Business-tech people

220+

Salesforce Certifications

Long Story Short

Reetain was founded by Rachid Kabbaj and Akram El Fadil, who met first at Deloitte Digital before crossing paths years later on a transformation program as insiders.

‍That's where the frustration became impossible to ignore. Every project followed the same pattern: brilliant strategy decks, disconnected from what technology could actually deliver. IT teams building what was technically feasible, divorced from business ambition. Clients caught in the middle, paying for alignment theater.

‍Luxury and premium brands didn't need bigger frameworks. They needed partners who could translate excellence into systems. So they built Reetain: a new-generation transformation partner where strategy, technology, and craft move together.

Why partner with us

End-to-end customer transformation services for brands that set the tone

Systems & Customer Strategy

Strategic, technical, and organizational frameworks that connect customer vision with execution. Clear roles, clean journeys, measurable ambition.

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CRM Infrastructure & Engineering

Modular, business-aligned CRM ecosystems—built to scale. From architecture to full Salesforce delivery, without disruption, without compromise.

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Loyalty & Lifecycle Systems

Lifecycle mechanics that reward loyalty without overengineering. Designed to deepen brand affinity and maximize long-term value.

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Intelligence, AI & Data Activation

We transform customer data into actionable intelligence to personalize engagement, prioritize actions, and drive desire at scale.

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Our Values

Progress begins with courage.

We embrace innovation and pursue unconventional solutions with confidence and intent. To us, audacity isn’t recklessness; it’s the discipline to challenge norms, take calculated risks, and explore new possibilities that create lasting change.

Meaning over motion.

Every action must deliver tangible value. We measure success not by how much we do, but by the difference we make; in how our clients perform, how their teams evolve, and how transformation sustains itself beyond the project.

Understanding before action.

We see and value every person for who they are.
Our strength lies in listening deeply, respecting differences, and building trust. Empathy fuels collaboration, it turns alignment into understanding and connection into momentum.

Shared ownership drives progress.

We grow by empowering each other, fostering trust, autonomy, and shared knowledge. Our goal is to create environments where teams, clients, and partners can lead with confidence, take ownership of change, and thrive together.

OUR PEOPLE

Reetainers are builders

Understanding complexity requires connecting what others keep separate.

Our strength lies in building those connections: between strategy and systems, technology and emotion, precision and imagination. We work across disciplines, bringing together expertise in marketing, technology, and business transformation.We operate hands-on. We challenge conventions, turn ambiguity into structure, and design systems that actually work. What we build is meant to last, scale, and serve both the business and the people behind it.

Curiosity and learning are not values we claim. They are the conditions required to build better systems, every day.